What Is a Digital Signage Reseller?
A Digital Signage Reseller is a company, agency, IT provider, AV integrator, managed service provider (MSP), consultant, or technology partner that sells digital signage solutions to end customers while leveraging a third-party digital signage platform, software, hardware, or service.
Rather than developing a digital signage platform from scratch, resellers partner with an established vendor and offer digital signage software, media players, displays, content services, installation, training, and support to their customers.
Digital signage resellers serve businesses across retail, healthcare, education, hospitality, corporate communications, transportation, restaurants, government, and many other industries.
Why Are Digital Signage Resellers Important?
Many organizations prefer working with a local technology partner instead of purchasing software directly from a vendor.
Digital signage resellers help businesses:
- Deploy digital signage faster
- Simplify technology selection
- Provide local support
- Handle installation and setup
- Offer training and onboarding
- Deliver content services
- Manage ongoing screen networks
Resellers often become long-term technology partners that help customers maximize their digital signage investments.
How Does a Digital Signage Reseller Work?
Step 1: Partner With a Vendor
The reseller joins a digital signage reseller or partner program.
Step 2: Offer Solutions to Customers
The reseller markets digital signage solutions to businesses and organizations.
Step 3: Deploy Hardware and Software
Displays, media players, and digital signage software are installed and configured.
Step 4: Create and Manage Content
Many resellers provide content creation and campaign management services.
Step 5: Support Customers
The reseller offers technical support, maintenance, and ongoing management.
Step 6: Generate Recurring Revenue
Resellers earn revenue from software subscriptions, services, support agreements, and hardware sales.
Benefits of Becoming a Digital Signage Reseller
Recurring Revenue
Monthly software subscriptions create predictable income streams.
Expand Service Offerings
Add digital signage to existing IT, AV, marketing, or managed services businesses.
Low Development Costs
Resellers can offer advanced solutions without building their own platform.
Scalable Business Model
Support customers ranging from small businesses to enterprise organizations.
Multiple Revenue Streams
Generate revenue through:
- Software subscriptions
- Hardware sales
- Installation services
- Content creation
- Support contracts
- Training services
Growing Market Opportunity
Digital signage adoption continues to expand across industries.
Who Becomes a Digital Signage Reseller?
IT Service Providers
Managed service providers frequently add digital signage to their portfolios.
AV Integrators
Audio-visual companies often deploy signage solutions alongside display hardware.
Marketing Agencies
Agencies use digital signage to support advertising and customer engagement campaigns.
Web Development Companies
Technology firms often expand into display management solutions.
Sign Shops
Traditional sign companies increasingly offer digital signage services.
Technology Consultants
Consultants recommend and deploy signage solutions for clients.
Why Become a Buzzblender Reseller?
Buzzblender provides an affordable digital signage platform that allows partners to build recurring revenue while delivering value to their customers.
Only $5 Per Screen Per Month
Offer one of the most competitively priced digital signage solutions available.
Cloud-Based Platform
Manage customer screens remotely through a centralized dashboard.
Easy Deployment
Get customers up and running quickly without complex infrastructure.
Multi-Location Support
Manage displays across retail stores, offices, schools, healthcare facilities, restaurants, campuses, and public venues.
Content Scheduling
Allow customers to automate content delivery and campaigns.
Broad Device Compatibility
Supports:
- Android
- Windows
- LG webOS
- Samsung Tizen
- Commercial displays
- Media players
- Kiosks
Recurring Revenue Opportunities
Generate ongoing subscription revenue while providing additional services such as installation, content creation, and support.
Built for Growth
Scale from a handful of screens to large enterprise deployments.
Take control of your screens today with Buzzblender
Common Services Offered by Digital Signage Resellers
Software Licensing
Provide access to digital signage platforms.
Hardware Sales
Supply displays, media players, mounts, and accessories.
Installation Services
Deploy and configure signage networks.
Content Creation
Design graphics, videos, dashboards, and campaigns.
Network Management
Monitor and maintain display networks.
Training and Support
Help customers maximize platform adoption.
Consulting Services
Recommend the best signage solutions for specific business needs.
How to Choose a Digital Signage Reseller Program
Evaluate Pricing
Choose a platform with competitive pricing and healthy margins.
Review Hardware Compatibility
Ensure support for multiple operating systems and devices.
Assess Vendor Support
Strong partner support improves customer success.
Evaluate Scalability
Support both small and large customer deployments.
Review Management Tools
Look for centralized administration and customer management features.
Consider Industry Focus
Choose solutions that support multiple vertical markets.
Best Practices for Digital Signage Resellers
- Focus on recurring revenue opportunities.
- Offer installation and support services.
- Develop industry-specific expertise.
- Create content service packages.
- Build long-term customer relationships.
- Provide proactive monitoring and maintenance.
- Educate customers on ROI and business outcomes.
- Standardize deployment processes.
Frequently Asked Questions
What is a digital signage reseller?
A digital signage reseller is a company or service provider that sells and supports digital signage solutions provided by a third-party vendor.
How do digital signage resellers make money?
Resellers earn revenue through software subscriptions, hardware sales, installation services, content creation, support contracts, and consulting services.
Who can become a digital signage reseller?
IT providers, AV integrators, marketing agencies, consultants, sign companies, and managed service providers commonly become resellers.
Why choose Buzzblender as a reseller partner?
Buzzblender offers affordable pricing, cloud-based management, broad hardware compatibility, and recurring revenue opportunities starting at just $5 per screen per month.
Can digital signage resellers support multiple industries?
Yes. Most resellers work across retail, healthcare, education, hospitality, corporate communications, government, and many other sectors.
Is digital signage a growing market?
Yes. Industry forecasts continue to project growth in digital signage adoption across multiple industries.