Property Overview

Hotel Puerta del Sur is a riverside hotel located in Valdivia, Chile, surrounded by nature near the Río Cruces wetlands. The property offers amenities including a restaurant, spa facilities such as sauna and hot tubs, and recreational activities for guests. 

BuzzBlender has a Hotel Mode for Android-based TVs, allowing it to be used as a hotel digital signage solution.

Key highlights:

• 40 existing screens (Android)
• Restaurant and room service available
• Wellness amenities including sauna and hot tubs

Challenge

While the hotel provides multiple guest services, many guests may not be fully aware of the spa treatments, dining promotions, or in-house experiences during their stay.

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Hotels commonly face three revenue challenges:

Limited Visibility of On-Property Services

Guests often leave their rooms without knowing about:

• Spa promotions
• Restaurant specials
• Events and experiences

Missed Upsell Opportunities

Without proactive promotion, services like spa treatments, dining specials, or activities remain under-booked.

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Solution: BuzzBlender Hotel Digital Signage in Guest Rooms

BuzzBlender Digital Signage transforms inactive guest-room TVs into dynamic promotional displays.

When the TV is not in use, the screen automatically displays curated digital content including:

• Spa promotions
• Restaurant menus and specials
• Happy hour offers
• In-room dining options
• Local experiences
• Hotel branding and storytelling

Digital signage can effectively market hotel services, promotions, and amenities directly to guests during their stay, increasing engagement and spending. 

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Implementation at Puerta del Sur

Deployment Architecture

• BuzzBlender Digital Signage software
• Existing TVs
• That’s it! Simple as that!

Screen Behavior

Idle for X minutes Returns to signage mode

Revenue Use Cases. +15% Uplift

Spa Upselling

Puerta del Sur promotes wellness experiences with attractive visuals.

“Relax at the Puerta del Sur Spa”

• Sauna session
• Hot tub experience
• Massage packages

Digital signage in hotels commonly promotes spa treatments and wellness services to encourage upsells. 

Result

Guests relaxing in their rooms are prompted to book treatments directly.

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Restaurant & Dining Promotions

Puerta del Sur displays food and beverage offers:

• Daily chef specials
• Dinner promotions
• Wine pairings
• Breakfast buffet highlights
• Happy hour

In-room screens promote menu items and specials to encourage room service or restaurant visits. 

Result

Higher guest participation in on-property dining.

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In-Room Dining Conversion

Guests seeing appealing visuals can order directly from their rooms.

Examples:

• Late-night snacks
• Local Valdivian seafood
• Dessert promotions

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Reduced Information Overload

Instead of brochures, guests receive visual and engaging content.

Enhanced Stay Experience

Digital signage deliver real-time information and personalized messaging throughout the guest journey. 

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Revenue Impact

Pilot results:

Revenue Driver	Expected Impact
Restaurant traffic	+25%
Spa bookings	+15%
In-room dining	+20%
Activity bookings	+15%

These increases occur because signage promotes services at the right place and time: inside the guest room.

Operational Benefits

BuzzBlender also improves operations:

• No printed brochures or menus
• Real-time promotion updates
• Centralized content control
• Seasonal campaigns in minutes

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Key Takeaways

By transforming idle TVs into marketing channels, BuzzBlender Digital Signage helps Puerta del Sur:

• Increase spa bookings
• Boost restaurant revenue
• Promote hotel experiences
• Improve guest engagement
• Reduce marketing costs

The guest room becomes a powerful digital revenue channel.

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✅ Outcome:

BuzzBlender turns every inactive TV into a digital concierge and upselling engine, helping Puerta del Sur maximize guest spending and enhance the overall hospitality experience.