Digital Signage for Internal Communication

What Is Digital Signage for Internal Communication?

Digital Signage for Internal Communication is the use of centrally managed digital screens to share company news, announcements, KPIs, employee recognition, HR updates, safety information, events, training messages, and other workplace content with employees.

Organizations can place digital displays in offices, break rooms, cafeterias, reception areas, hallways, meeting spaces, production facilities, warehouses, and other high-traffic workplace locations.

Unlike email or an employee intranet, digital signage communicates with employees through screens they naturally encounter during the workday. It is especially useful for reinforcing important messages and reaching employees who do not spend their entire day at a computer.

Why Use Digital Signage for Internal Communication?

Companies often communicate through multiple channels:

• Email
• Intranet
• Slack or Microsoft Teams
• Employee apps
• Meetings
• Newsletters
• Printed notices

Digital signage adds a visual workplace communication channel to this mix.

It helps organizations:

• Increase visibility of important messages
• Reach deskless employees
• Reinforce company announcements
• Share information in real time
• Improve employee engagement
• Communicate across multiple offices
• Reduce printed notices
• Keep workplace communications current

Digital signage generally works best as part of a broader internal communication strategy rather than as a replacement for other communication channels.

---

How Does Internal Communication Digital Signage Work?

Step 1: Connect Workplace Screens

TVs, commercial displays, or compatible media players are connected to digital signage software.

Step 2: Create Content

Internal communication, HR, operations, or marketing teams prepare content.

Step 3: Organize Screens

Displays can be grouped by:

• Office
• Building
• Floor
• Department
• Region
• Country
• Employee audience

Step 4: Create Playlists

Announcements, dashboards, videos, events, and other content are organized into playlists.

Step 5: Schedule Messages

Administrators determine when and where content should appear.

Step 6: Publish

Content is distributed to selected workplace screens.

Step 7: Update Remotely

New messages can be published without physically visiting each display.

---

What Can You Display?

Company Announcements

Share important organizational updates and company news.

Employee Recognition

Celebrate:

• Employee achievements
• Promotions
• Work anniversaries
• Awards
• Team accomplishments
• Company milestones

KPI Dashboards

Display important business metrics such as:

• Sales performance
• Production targets
• Customer satisfaction
• Project progress
• Support metrics
• Operational KPIs

HR Communications

Publish:

• Benefits information
• Enrollment deadlines
• Policy reminders
• Training opportunities
• Recruitment information
• Workplace initiatives

Company Events

Promote:

• Town halls
• Training sessions
• Conferences
• Team events
• Company celebrations
• Volunteer programs

Safety Messages

Communicate workplace safety reminders, procedures, and awareness campaigns.

Leadership Messages

Share short updates from executives and management.

New Employee Introductions

Welcome new team members and help employees recognize colleagues.

---

Digital Signage for Deskless Employees

One of the strongest use cases for internal digital signage is communicating with employees who do not regularly work at a desk.

Examples include employees working in:

• Warehouses
• Manufacturing facilities
• Retail stores
• Hospitals
• Restaurants
• Hotels
• Logistics facilities
• Production environments

These employees may not continuously monitor email, collaboration tools, or the corporate intranet.

Screens placed in break rooms, staff entrances, cafeterias, production areas, and other shared spaces can help reinforce important information.

---

Best Places for Internal Communication Screens

Break Rooms

Ideal for company news, employee recognition, events, and HR announcements.

Cafeterias

Employees have more time to view content while eating or waiting.

Office Entrances

Useful for high-priority announcements and company-wide campaigns.

Hallways

High-traffic areas provide repeated exposure to important messages.

Reception Areas

Combine internal communications with visitor-facing content where appropriate.

Meeting Rooms

Use idle conference room screens for announcements and corporate content.

Elevators and Elevator Lobbies

Short messages can reach employees during natural waiting periods.

Production Areas

Display operational information, safety messaging, and KPIs.

Warehouses

Communicate with employees who may have limited access to desktop communication channels.

---

Benefits of Digital Signage for Internal Communication

Greater Message Visibility

Employees encounter important information as they move through the workplace.

Reach Deskless Workers

Digital signage provides another way to reach employees who are not constantly connected to email.

Real-Time Updates

Organizations can quickly change time-sensitive information.

Consistent Communication

Company-wide messages can be distributed across multiple locations.

Targeted Messaging

Different offices or departments can receive different information.

Employee Engagement

Recognition, achievements, milestones, and employee-generated content can make communications more relevant.

Reduced Printing

Replace many posters, flyers, and printed bulletin-board notices with digital content.

---

Why Choose Buzzblender for Internal Communication?

Buzzblender provides a simple cloud-based platform for managing workplace digital signage.

Only $5 Per Screen Per Month

Buzzblender costs just $5 per screen per month, making it affordable to expand internal communications across more workplace screens.

Cloud-Based Management

Manage employee communication screens from a centralized platform.

Content Scheduling

Schedule:

• Company announcements
• HR messages
• Employee recognition
• Events
• Safety communications
• KPI content
• Training reminders

Multi-Office Management

Organize screens by office, building, floor, department, or other groups.

Different Content for Different Teams

A warehouse screen does not need to display the same content as a headquarters lobby.

Create targeted playlists for different employee audiences.

Broad Device Compatibility

Buzzblender can support compatible deployments using:

• Android
• Windows
• LG webOS
• Samsung Tizen
• Commercial displays
• Media players

Real-Time Updates

Publish new workplace messages across selected screens without visiting each location.

---

Internal Communication Across Multiple Offices

Digital signage becomes particularly valuable for organizations operating multiple locations.

A centralized system can create different levels of communication.

Company-Wide Content

Displayed across the entire organization.

Examples:

• CEO announcements
• Company results
• Corporate campaigns
• Major events

Regional Content

Displayed only in a particular country or region.

Office-Specific Content

Examples:

• Local events
• Building maintenance
• Office announcements
• Local transportation information

Department Content

Examples:

• Sales targets
• Production KPIs
• Team achievements
• Department meetings

This approach combines centralized communication with locally relevant information.

---

Digital Signage vs Email for Internal Communication

Digital signage and email serve different purposes.

Digital Signage

Best for:

• Short announcements
• Reminders
• Employee recognition
• KPIs
• Events
• Visual messages
• Repeated exposure

Email

Best for:

• Detailed communications
• Personal messages
• Documents
• Instructions
• Messages requiring a response

An important announcement might therefore appear first in an email and then be reinforced throughout the week on workplace screens.

---

Digital Signage vs Intranet

Digital Signage

Employees receive information passively while moving through the workplace.

Intranet

Employees actively visit the platform to find information.

The two channels can complement each other.

For example, digital signage might display:

Benefits enrollment closes Friday

while the intranet contains the complete enrollment instructions.

---

Digital Signage for Employee Recognition

Employee recognition is particularly well suited to visual communication.

Screens can celebrate:

• Employee of the month
• Work anniversaries
• Promotions
• Certifications
• Customer compliments
• Team achievements
• Project completions
• Sales milestones

Adding employee-focused content helps prevent internal signage from becoming a stream of purely corporate announcements.

---

Digital Signage for KPI Communication

Digital screens can make company goals and performance more visible.

Organizations can display:

• Sales targets
• Revenue progress
• Production metrics
• Service levels
• Customer satisfaction
• Safety performance
• Project milestones

However, only appropriate information should be shown on screens that may be visible to visitors or unauthorized personnel.

---

Digital Signage for HR Communications

HR teams can use workplace screens for:

• Benefits reminders
• Open enrollment
• Wellness initiatives
• Training opportunities
• Company policies
• Recruitment campaigns
• Employee events
• Workplace surveys

Short calls to action can direct employees to an intranet, employee portal, or QR code for more detailed information.

---

Digital Signage for Safety Communication

Organizations can reinforce workplace safety through screens displaying:

• Safety reminders
• PPE requirements
• Accident-prevention messages
• Training reminders
• Emergency procedures
• Safety achievements

Digital signage should complement required safety systems and procedures rather than replace them.

---

How to Create Effective Internal Communication Content

Keep Messages Short

Employees often view screens while walking.

Use Clear Headlines

The main point should be understandable within seconds.

Prioritize Important Information

Avoid filling every available area of the screen.

Use Visual Content

Images, charts, icons, and short videos can make messages easier to understand.

Target the Audience

Display information where it is most relevant.

Keep Content Fresh

Employees may stop paying attention if screens show the same material for weeks.

Add Expiration Dates

Time-sensitive announcements should automatically disappear when they are no longer relevant.

---

Best Practices

• Place screens in high-traffic employee areas.
• Combine corporate and local content.
• Keep text readable from a distance.
• Rotate content regularly.
• Recognize employees frequently.
• Use screen groups for targeted messaging.
• Schedule campaigns in advance.
• Automatically remove expired announcements.
• Avoid displaying confidential information.
• Maintain consistent company branding.

---

Common Mistakes

Too Much Text

Digital signage is not an email displayed on a television.

Messages should be concise and easy to scan.

Showing the Same Content Everywhere

Different employees may need different information.

Outdated Announcements

Old content makes employees less likely to pay attention to screens.

Ignoring Deskless Workers

Screen placement should reflect where employees actually spend their workday.

Only Publishing Corporate Messages

Recognition, local information, and employee-focused content can make the channel more engaging.

Displaying Sensitive Information

Consider who can physically see each screen before publishing confidential KPIs, employee information, or internal business data.

---

Frequently Asked Questions

What is digital signage for internal communication?

Digital signage for internal communication uses workplace screens to distribute company announcements, employee recognition, KPIs, HR information, safety messages, events, and other internal content.

Is digital signage effective for deskless employees?

It can be particularly useful for reaching employees in warehouses, manufacturing, retail, hospitality, healthcare, and other environments where workers may not continuously use email or an intranet.

Where should internal communication screens be placed?

Common locations include break rooms, cafeterias, entrances, hallways, meeting areas, elevators, warehouses, and production spaces.

Can different departments display different content?

Yes. Digital signage software can organize displays into groups so different departments, offices, or locations receive relevant content.

Can digital signage display company KPIs?

Yes. KPI dashboards and performance updates are common internal communication use cases, provided the information is appropriate for the audience that can see the screen.

Does digital signage replace email?

No. Digital signage typically complements email, intranets, employee apps, collaboration tools, and meetings.

Can multiple offices be managed centrally?

Yes. A cloud-based digital signage platform can manage compatible displays across multiple offices and locations.

How much does Buzzblender cost?

Buzzblender costs just $5 per screen per month.